S'MAC was a concept born at the Peanut Butter Co. in New York's Greenwich Village (what better venue for inspiration than another comfort food joint!). It was created by husband & wife team, Sarita & Caesar Ekya.

While sitting down and savoring their PB & J sandwiches, Sarita casually mentioned to Caesar "Wouldn't it be great if there was a place that served PB & J, Grilled Cheese Sandwiches and...MAC-N-CHEESE?!?! Comfort food galore!" Both of them laughed (and salivated for some time) and went on their way. But the idea couldn't be shaken -- well that is, the part about the mac-n-cheese couldn't be shaken. So they started on an adventure that would eventually lead them to the opening of their "baby" S'MAC 9 months later.